Three Ways to Write With Empathy
Ask, “Who will read this article?”
- What age range is my reader?
- What kind of job do they have?
- What interests do they have?
- What challenges do they face?
- What’s their skill level?
- What’s missing? What unmet need can this fill?
- What gaps might they have in their knowledge of your topic?
—Kevin McKeon for AdAgeYou don’t own empathy, [your readers] do. . . . Like generosity or caring, empathy should never be about you. You can’t own it. You can only provide it. So be generous. Let it go. Let it be all about them. Then stand back, and watch it all come back to you.
Ask, “What questions do they have?”
- What is empathy?
- Why does it matter?
- What are some ways to use empathy in writing?
Let yourself be human
—5 Things That Will Make You Better at Content Writing.Instead of writing like you’re churning out a dry research paper, write as though you’re telling a friend about some cool new stuff you’ve learned. Use your own natural, conversational tone. Keep your language simple and direct. In other words, just be you. No one else can.
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