Monday, September 04, 2017

BUY BOX ON AMAZON: Amazon Brand Registry: Eligibility and Application Process

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How the Buy Box works

The Buy Box is the box on a product detail page where customers can begin the purchasing process by adding items to their shopping carts.
A key feature of the Amazon website is that multiple sellers can offer the same product. If more than one eligible seller offers a product, they may compete for the Buy Box for that product.
To give customers the best possible shopping experience, sellers must meet performance-based requirements to be eligible to compete for Buy Box placement. For many sellers, Buy Box placement can lead to increased sales.
Note: The Buy Box is not available for seller book listings with a condition of "New."
Note: Books and video (VHS) listings are not eligible to appear in the Buy Box on the product detail page.
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