Wednesday, October 12, 2016

How to Start a Subscription Business: Lessons from a Korean Beauty Box

How to Start a Subscription Business: Lessons from a Korean Beauty Box:



  • Reduce risk: offer a substantial discount to customers who pay upfront for a subscriptions, or offer the first month free.
  • Partner with other subscription businesses: the customer who opts to have cosmetics delivered monthly may be the same profile of a potential customer for your wellness box—customers already comfortable with the subscription model are low-hanging fruit. Team up with complementary businesses by trading postcard inserts in boxes or mentions in email newsletters.
  • Provide options: like MISHIBOX, offer one-off products or single-month boxes as a preview for customers. Upsell them on the box or the subscription.
  • Offer gift subscriptions: expand your audience to the friends and family of your ideal customer. Allow customers to purchase gifts with shorter commitments and personalized messaging.
MISHIBOX Korean Beauty Subscription Box
Accidental entrepreneur Sylvia Song, finally found her calling in subscription box beauty. The business has been thriving under the direction of a team with no experience in ecommerce or beauty. The secret of their success is good timing—recognizing a trend early on—and a healthy balance of gut instinct and careful planning.
“Don’t quit your day job,” says Sylvia when I ask her advice for other budding entrepreneurs. While she’s conservative, she can see the other perspective.





"subscription box beauty. The business has been thriving under the direction of a team with no experience in ecommerce or beauty. The secret of their success is good timing—recognizing a trend early on—and a healthy balance of gut instinct and careful planning.

“Don’t quit your day job,” says Sylvia when I ask her advice for other budding entrepreneurs. While she’s conservative, she can see the other perspective."



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